Liga123 Privacy Policy
Your privacy is important to us. This Privacy Policy explains what personal data Liga123 collects from Malaysian players, how that data is used, how it is protected, and what rights you have over your information.
How We Approach Your Data
Minimal Collection
Liga123 collects only the personal data that is strictly necessary to operate your account, process transactions, and comply with our legal obligations. We do not collect data for its own sake.
No Third-Party Sale
We never sell, rent, or trade your personal information to third parties for their own marketing or commercial purposes. Your data stays within the Liga123 ecosystem and its trusted service providers.
Encrypted Storage
All personal data is stored on secured servers using industry-standard 256-bit SSL encryption. Access to stored data is restricted to authorised personnel on a strict need-to-know basis.
Player Control
You retain meaningful rights over your data — including the right to access, correct, and request deletion of your personal information. Submit a request to our support team at any time.
Full Transparency
This Privacy Policy is written in plain, accessible English. We do not bury important disclosures in opaque legal language. What we collect, why we collect it, and who may see it — all clearly set out below.
Defined Retention
Personal data is retained only for as long as is necessary for the purposes for which it was collected, or as required by applicable legal or regulatory obligations. Data is securely deleted or anonymised upon expiry of the retention period.
1 Introduction
Liga123 ("Liga123", "we", "us", "our") is committed to protecting the privacy and personal data of all individuals who use our online gaming and sports betting platform at liga123.cam ("Platform"). This Privacy Policy ("Policy") describes the types of personal data we collect, the purposes for which it is processed, the parties with whom it may be shared, and the rights you hold in relation to your personal information.
This Policy applies to all players, registered account holders, and visitors to the Liga123 Platform, including those accessing the Platform from Kuala Lumpur, Penang, Johor Bahru, Petaling Jaya, Shah Alam, and all other locations in Malaysia and internationally.
By registering an account on Liga123 or by continuing to use the Platform, you acknowledge that you have read and understood this Privacy Policy and consent to the processing of your personal data as described herein. If you do not agree with any part of this Policy, you should refrain from using the Platform.
2 Definitions
For the purposes of this Privacy Policy, the following terms carry the meanings ascribed to them below:
| Term | Meaning |
|---|---|
| Personal Data | Any information that identifies or can reasonably be used to identify a living individual, directly or indirectly — including name, email address, phone number, IP address, device identifiers, and financial information. |
| Data Controller | Liga123, which determines the purposes and means of processing your personal data. |
| Data Processor | A third-party entity that processes personal data on Liga123's behalf and under Liga123's documented instructions. |
| Processing | Any operation performed on personal data, including collection, recording, storage, use, disclosure, transmission, erasure, or destruction. |
| Consent | A freely given, specific, informed, and unambiguous indication of agreement to the processing of your personal data for a stated purpose. |
| Player / User | Any natural person who has registered an account or otherwise interacts with the Liga123 Platform. |
| KYC | Know Your Customer — the identity and age verification procedures conducted by Liga123 under applicable regulatory obligations. |
3 Personal Data We Collect
Liga123 collects personal data in several categories depending on the nature of your interaction with the Platform. The categories of personal data we may collect include, but are not limited to, the following:
| Category | Examples | Purpose |
|---|---|---|
| Identity Data | Full legal name, date of birth, nationality, government-issued ID number | Account registration, age verification (21+), KYC compliance |
| Contact Data | Email address, phone number, residential address | Account communication, support, verification, and fraud prevention |
| Financial Data | Bank account details, e-wallet identifiers (Touch 'n Go, Boost, GrabPay, DuitNow, FPX), transaction history | Processing deposits and withdrawals in MYR; AML compliance |
| Gaming Activity Data | Bet history, game session logs, wager amounts, win/loss records, bonus usage | Service delivery, responsible gambling monitoring, dispute resolution |
| Technical Data | IP address, browser type, device type, operating system, session timestamps | Platform security, fraud detection, performance optimisation |
| Communications Data | Live chat transcripts, email correspondence, support ticket content | Customer service quality, training, and dispute resolution |
| Marketing Preferences | Opt-in/opt-out status for promotional communications, preferred language | Sending relevant offers and platform updates where consented |
Liga123 does not knowingly collect sensitive personal data (such as racial or ethnic origin, religious beliefs, health data, or biometric data) except where strictly required for legal compliance purposes and with your explicit consent.
4 How Personal Data Is Collected
Liga123 collects personal data through the following channels:
- Direct Submission: When you complete the account registration form, submit KYC verification documents, initiate a deposit or withdrawal, contact our support team, or otherwise voluntarily provide information to us.
- Automated Collection: When you access the Platform, our systems automatically record technical data including your IP address, browser information, device identifiers, and session activity through server logs, cookies, and similar tracking technologies.
- Payment Providers: When you transact via Malaysian payment methods — including Maybank2u, CIMB Clicks, Touch 'n Go eWallet, Boost, GrabPay, DuitNow, or FPX — we receive transaction confirmation data from those payment providers. Liga123 does not store full payment credentials on its own servers.
- Identity Verification Providers: In connection with KYC procedures, we may receive verification status and identity confirmation data from authorised third-party identity verification service providers acting as data processors on our behalf.
- Third-Party Analytics: We may use aggregated, anonymised analytics data from third-party analytics platforms to understand Platform usage patterns. This data does not identify individual users.
5 Purposes of Processing
Liga123 processes your personal data for the following legitimate purposes:
- Account Management: To register, maintain, and administer your Liga123 player account, including login authentication and account security.
- Service Delivery: To enable sports betting, live casino gaming, slot play, and all other Platform services you access.
- Payment Processing: To process deposits and withdrawals in MYR via your chosen Malaysian payment method and to maintain accurate financial records.
- Identity and Age Verification: To verify that you are aged 21 or above and to confirm your identity in accordance with our legal KYC obligations.
- Fraud Prevention and Security: To detect, investigate, and prevent fraudulent activity, money laundering, account takeover attempts, and other security threats.
- Responsible Gambling: To monitor gaming activity patterns for signs of problem gambling and to administer responsible gambling tools including deposit limits, session reminders, and self-exclusion.
- Customer Support: To respond to your queries, resolve disputes, and maintain records of support interactions.
- Legal Compliance: To fulfil our obligations under applicable laws, including the Malaysian Personal Data Protection Act 2010, anti-money laundering regulations, and any applicable gaming regulatory requirements.
- Marketing Communications: To send you relevant promotional offers, bonuses, and platform updates where you have provided your consent to receive such communications. You may withdraw consent at any time.
- Platform Improvement: To analyse Platform usage, identify technical issues, and improve the overall user experience for Malaysian players.
6 Legal Basis for Processing
Liga123 processes personal data only where a lawful basis exists for doing so. The legal bases upon which we rely are as follows:
- Contractual Necessity: Processing required to fulfil our contractual obligations to you as a registered player — including operating your account, processing payments, and delivering gaming services.
- Legal Obligation: Processing required to comply with applicable laws and regulations, including KYC, AML, and age verification requirements.
- Legitimate Interests: Processing necessary for Liga123's legitimate business interests, including fraud prevention, platform security, and service improvement, where such interests are not overridden by your fundamental rights and freedoms.
- Consent: Processing based on your freely given, informed consent — primarily for marketing communications and the use of non-essential cookies. You may withdraw consent at any time without affecting the lawfulness of prior processing.
7 Data Sharing & Disclosure
Liga123 does not sell, rent, or otherwise transfer your personal data to third parties for their independent commercial use. We may share your personal data in the following limited circumstances:
- Service Providers and Data Processors: Authorised third parties who provide services on our behalf, including payment processing (e.g., FPX, DuitNow gateway operators), identity verification, cloud hosting, customer support platforms, and fraud detection tools. All such processors are subject to binding data processing agreements requiring them to protect your data to standards equivalent to our own.
- Regulatory and Law Enforcement Authorities: Where required by applicable law, court order, or governmental authority, including disclosures to financial intelligence units in connection with AML obligations. Liga123 will disclose only the minimum information necessary to fulfil the legal requirement.
- Group Companies: Liga123 may share data within its corporate group for internal operational purposes, subject to equivalent privacy protections.
- Business Transfers: In the event of a merger, acquisition, or sale of assets involving Liga123, player data may be transferred to the acquiring entity, subject to equivalent privacy protections and prior notice to affected players.
- With Your Consent: In any other circumstances where you have provided your explicit, informed consent to a specific disclosure.
All third parties with whom Liga123 shares personal data are required to handle that data in accordance with applicable privacy law and Liga123's data protection standards.
8 Data Retention
Liga123 retains personal data only for as long as is necessary to fulfil the purposes set out in this Policy, or as required by applicable legal, regulatory, or contractual obligations. The following general retention principles apply:
| Data Category | Retention Period | Basis |
|---|---|---|
| Account and Identity Data | Duration of account + 7 years post-closure | Legal obligation (AML / KYC regulatory requirements) |
| Financial Transaction Records | 7 years from date of transaction | Legal obligation (financial records and tax compliance) |
| Gaming Activity Logs | 5 years from date of activity | Legitimate interest (dispute resolution, responsible gambling) |
| Customer Support Records | 3 years from date of interaction | Legitimate interest (quality assurance, complaint management) |
| Technical / Log Data | 90 days (rolling) | Legitimate interest (security monitoring) |
| Marketing Preferences | Until withdrawal of consent or account closure | Consent |
Upon expiry of the applicable retention period, personal data is securely deleted or anonymised in a manner that prevents re-identification. Anonymised data may be retained for statistical and analytical purposes without limitation.
9 Data Security
Liga123 implements and maintains appropriate technical and organisational security measures to protect your personal data against accidental loss, unauthorised access, disclosure, alteration, or destruction. Our security framework includes the following measures:
- Encryption: All data transmitted between your device and the Liga123 Platform is encrypted using 256-bit SSL/TLS technology. Sensitive data at rest is stored in encrypted form.
- Access Controls: Access to personal data is restricted on a strict need-to-know basis. Staff with access to personal data are subject to confidentiality obligations and receive regular data protection training.
- Network Security: The Liga123 Platform is protected by firewalls, intrusion detection systems, and continuous security monitoring designed to detect and respond to threats in real time.
- Vulnerability Management: Regular penetration testing and security audits are conducted by independent specialists to identify and remediate potential vulnerabilities.
- Incident Response: Liga123 maintains a documented data breach response procedure. In the event of a breach affecting your personal data, we will notify you and any applicable regulatory authority as required by law.
10 Cookies & Tracking Technologies
Liga123 uses cookies and similar tracking technologies to operate and improve the Platform experience. Cookies are small text files placed on your device when you visit the Platform.
| Cookie Type | Purpose | Consent Required? |
|---|---|---|
| Strictly Necessary | Authentication, session management, security functions — the Platform cannot function without these cookies. | No — essential operation |
| Performance / Analytics | Anonymised data on how players navigate the Platform, used to identify and fix technical issues and improve user experience. | Yes — opt-in consent |
| Functional | Remembering your language preference, display settings, and other personalisation choices across sessions. | Yes — opt-in consent |
| Marketing / Targeting | Used (if opted in) to deliver relevant promotions and measure campaign effectiveness. No personal profile is sold to external parties. | Yes — explicit opt-in only |
You may manage your cookie preferences through your browser settings at any time. Please note that disabling strictly necessary cookies will impair the functionality of the Liga123 Platform. Withdrawing consent for optional cookies does not affect your ability to access and use the Platform.
11 Your Data Rights
As a data subject, you hold the following rights in relation to the personal data that Liga123 holds about you. To exercise any of these rights, please contact our Data Protection support team as described in Section 15.
You have the right to request a copy of the personal data Liga123 holds about you, along with information about how it is being processed. Requests will be responded to within 30 days.
If any personal data we hold about you is inaccurate or incomplete, you have the right to request that it be corrected or updated without undue delay.
You may request deletion of your personal data where it is no longer necessary for the purposes for which it was collected, subject to our legal retention obligations.
In certain circumstances, you may request that we limit the processing of your personal data — for example, while the accuracy of data is contested or an objection is under consideration.
Where processing is based on your consent or a contract, you may request that your personal data be provided to you in a structured, machine-readable format for transfer to another service provider.
You have the right to object to processing based on legitimate interests or direct marketing at any time. Where marketing is concerned, we will cease processing immediately upon receipt of your objection.
Liga123 will respond to all data rights requests within thirty (30) calendar days of receipt. In complex cases, we may extend this period by a further sixty (60) days and will notify you accordingly. Where a request is manifestly unfounded or excessive, we reserve the right to charge a reasonable administrative fee or decline to act on the request, with written justification.
12 Protection of Minors
Liga123 does not knowingly collect or process personal data relating to individuals under the age of 21. The Platform is strictly intended for adults aged 21 years and above. Registration by or on behalf of a minor is strictly prohibited and constitutes a material breach of our Terms and Conditions.
Where Liga123 discovers or has reason to believe that personal data has been collected from a person under 21, we will take immediate steps to delete that data and close the associated account. If you are a parent or guardian and believe that a person under 21 has registered an account or provided personal data to Liga123, please contact our support team immediately.
13 International Data Transfers
In the course of providing the Liga123 Platform and associated services, your personal data may be transferred to and processed in countries other than Malaysia — for example, where our cloud hosting infrastructure or certain third-party data processors are located.
Where personal data is transferred internationally, Liga123 ensures that appropriate safeguards are in place to protect your data to standards consistent with Malaysian privacy law and this Policy. These safeguards may include:
- Entering into Standard Contractual Clauses or equivalent data transfer agreements with receiving parties.
- Transferring data only to recipients in jurisdictions that provide an adequate level of data protection as determined by relevant authorities.
- Relying on binding corporate rules or other recognised transfer mechanisms where applicable.
If you would like further information regarding the safeguards applied to specific international data transfers, please contact our Data Protection team using the details in Section 15.
14 Changes to This Privacy Policy
Liga123 reserves the right to update or amend this Privacy Policy from time to time to reflect changes in our data processing practices, applicable legal requirements, or operational needs. The most current version of this Policy will always be available on this page, along with the "Last Updated" date.
In the event of a material change to the way in which we process your personal data, we will provide prominent notice on the Platform and, where appropriate, notify you directly by email to the address associated with your account. We encourage you to review this Policy periodically to stay informed about how Liga123 protects your privacy.
Your continued use of the Liga123 Platform following the publication of an updated Privacy Policy constitutes your acceptance of the changes. If you do not agree with a material change, you should cease using the Platform and may request account closure and data deletion as set out in Sections 11 and 15.
15 Contact Us
If you have any questions, concerns, or requests relating to this Privacy Policy or the manner in which Liga123 processes your personal data, please contact our Data Protection and Privacy team through any of the following channels:
- Live Chat: Available 24 hours a day, 7 days a week directly on the Liga123 Platform. Supported in English, Bahasa Melayu, and Mandarin Chinese. Average first response under 5 minutes.
- Email: [email protected] — plain text only. This address is not a clickable link. Please allow up to 5 business days for privacy-specific correspondence.
When submitting a data rights request or privacy enquiry, please include your registered account username, the email address associated with your account, a clear description of your request or concern, and any supporting information that may assist us in responding accurately and efficiently.
Liga123 serves players across Malaysia, including Kuala Lumpur, Penang, Johor Bahru, Petaling Jaya, Shah Alam, and all other locations. Our support team is available every day of the year, including Malaysian public holidays.
This Privacy Policy was last reviewed and updated on 1 January 2026. Liga123 reserves all rights not expressly granted herein.
Continue Exploring Liga123
Now that you understand how we handle your data, here are the next steps for Malaysian players on Liga123.
Visit Homepage
Explore live football betting, jackpot slots, live casino tables, and current promotions for Malaysian players.
Go to Homepage →Terms & Conditions
Review the full terms governing your account, deposits, bonuses, and betting rules on the Liga123 Platform.
Read Terms →Responsible Gambling
Learn about deposit limits, self-exclusion, and player welfare tools. Liga123 is for players aged 21 and above.
Learn More →FAQ
Find answers to common questions about accounts, payments, bonuses, and privacy on Liga123.
Visit FAQ →